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Affiliate marketing is a form of web marketing where businesses compensate affiliates for each website visitor or customer brought by the affiliate's marketing efforts. These may include websites where visitors are rewarded with cash or gifts in exchange for the completion of an offer, or the referral of others to the site.
Because affiliates often use mainstream web marketing methods, affiliate marketing often overlaps with other web marketing methods to some extent. Those methods include organic SEO (search engine optimization), SEM (paid search engine marketing) and e-mail marketing. Affiliates also sometimes use less mainstream techniques such as posting reviews or writing articles about products or services offered by a partner.
Benefits of Affiliate Marketing:
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Affiliates don't need to offer their own products or services. They start earning money instantly once they've joined your company's affiliate program. For your company, there's no need to carry out time consuming interviews or screening procedures.
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Affiliate marketing programs are usually free, meaning many more people are likely to join because there is no financial risk involved, giving your business significantly more exposure.
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Affiliates are often provided with an affiliate website which can be promoted around the clock on your company's behalf. Every time a purchase is made on one of your affiliate's websites, both your company and yourself affiliate benefit from it.
While search engine optimization, pay per click and e-mail marketing dominates much of the attention of online businesses, affiliate marketing is often less commonly used. Still, affiliate marketing continues to play a significant role in the overall web marketing strategy of many online businesses.
Contact us today to learn if affiliate marketing is right for your business.
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